Tips for a Standout Event Page

Tips for a standout event page

Your event page is your first impression. Here's how to make it work hard for you.

Write a title that says what the event is

Skip the clever wordplay if it obscures what's happening. "Bratislava PostgreSQL Meetup #12" tells people exactly what to expect. A good title is specific, scannable, and honest.

Cover image

Use a square image (1:1 ratio) that looks good at small sizes — it appears as a thumbnail in feeds and search results. A clean photo, a branded graphic, or a high-contrast image with the event name all work well. Avoid cluttered images with lots of small text.

Write a description people actually read

• Lead with the essentials — what, when, who it's for
• Use formatting — headings, bullet points, and bold text make scanning easy; tables work well for schedules or speaker lineups
• Be specific about the audience — "for intermediate-level developers" is more useful than "for everyone"
• Include practical details — parking, entrance instructions, dress code, anything guests need to know before they arrive

Set the right visibility

• Public — appears on Discover and is findable by anyone
• Unlisted — only people with the link can see it; good for invite-only events you still want to share easily
• Private — requires a direct invitation; good for closed groups

Use a section for the event type or topic

If you run a recurring series, keep the format consistent. Attendees who've been before know what to expect; newcomers understand immediately.

Don't leave the location blank

Even for online events, fill in the location field — set it to "Online" and add the meeting link in the description. Guests shouldn't have to ask where to show up.